Everybody loves a good story.
And when it comes to making a sale on your website, a key part of your content marketing strategy should be the stories you tell. With a story, you humanize your brand; you humanize yourself; you prove that it’s an actual person running this business and not just a cyborg you hired . . . (Oh, oops. Was that supposed to be a secret?)
Stories go a long way in showing your customers that you’re honest and trustworthy. They act as a way to engage with your customers and to relate with them on more personal levels. So become a master storyteller, win the hearts of your customers, and gain devoted fans of your brand just by following these simple tips.
What Types of Stories Should You Tell?
Your stories should be entertaining and inspiring. Not a natural comedian or motivational speaker? No worries. You don’t have to be an established author or content writer to write good stories. In order to create captivating stories, you need to put that “strictly business” mentality aside for just a bit.
You’ll get people on board with your brand by talking about your successes, your failures, and your visions for the future because these are things we can all relate to as humans. We’ve said it before, but we’ll say it again: get to know your customers; knowing who you’re selling to will help you to determine what stories you should tell.
Here are some different ideas for where to start and what to say.
- Who are you?
- What are your hobbies?
- Why did you want to start a business?
- Where do you see yourself in 5, 10 years?
- What are you passionate about?
- What’s a recent trip you’ve been on?
- What is a lesson you’ve learned that impacts your actions today?
Your Company’s Story:
- Why did you get started?
- What did it take to get your business where it is today?
- Why do you keep working to improve your company?
- How will you keep going to meet customers’ needs?
- Who inspired you to keep going?
- What do your daily operations look like?
- Why do you love the products you’re selling?
- What makes you different?
Your Customers’ Stories:
Telling stories about your customers’ experiences with your products, and how those products changed their lives, helps new or perspective customers to see what you can do for them as well. Let them know about:
- How your business helped a customer through a tough situation
- What a customer’s life was like before and after using the product
- Testimonials and praises of your products or services
- Stories about ways your customers are helping others by using your products
And who else better to tell these stories than the customers themselves. Invite your customers to share their experiences through your social media channels, blog comment section. Highlight those customers who have reached out to you with an email, letter, etc.
Where Should You Tell These Stories?
- About Us or Home Page- Tell us how you got started and where you’re going. Add a picture of yourself, a video where you talk about your mission, get creative!
- Social Media- The content you share on social media tells us a lot about you and your company’s mission. Post things that illustrate your sense of humor, your knowledge of the industry, and share pictures of what you’re up to at your business.
- Email- Create an email campaign that acts as an introduction to new customers. Tell them who you are, what you can do for them, and what you have in common.
- Blog- Same idea as the about us page, but gives you a chance to share the content more on your social media pages to get the info out to more people.
- Product Descriptions- Add customer reviews of specific products on the product pages themselves.
So get your story out there! Be real, be you, and you’ll see just how much of a difference it makes in helping you to build and maintain your business relationships.