A lot has been said about the importance of content marketing. But as a small business owner, we know you have a lot to worry about, and the concept of creating and distributing content can be overwhelming. So when it comes to creating content, we have a few tips to help make it stand out and live up to its purpose. We want your time to be well spent, and these tips will help you make the most of the time you allot for content marketing.
Using headlines gives your readers an opportunity to scan the article for the most important information. Then they can choose if and what they’re going to read in full. Reading in chunks makes it a lot easier to glean the important information. It also helps you to organize and focus your writing.
Use Bullet Points
Bullet points are another way you can make your content easier to read. A big block of text is less reader friendly. People are more likely to read bullet points and small chunks in text. Are we beating a dead horse here? Short points are easy to read. Done.
Another great way to break up text, introduce your topic, and make your article more reader friendly? Images. And videos. And infographics. Most people are way more likely to respond to an article with images than just a wall of text. And videos and infographics can be used alone or paired with writing. A lot of people prefer to watch a video over reading an article.
People like to see the numbers, so support your point with well-researched stats. Don’t just make them up, as that will damage your credibility. Stats can help you create a great infographic too.
Ask Questions and Encourage Comments
One great way to interact with your readers is to ask them questions that encourage comments. While not everybody is going to feel the need to respond, inviting people to do so can open that door to help you interact with them and improve your relationship with potential or returning clients and customers.
Use Calls to Action
When you write, it’s great to include a call to action. People like to be invited to do something, and you can’t just expect that people will do it on their own. So whether you want them to check out a service or product or you just want them to comment or share your content, invite them to do so.
Use Social Media
Social media is a great place for you to share and promote your content. Get it out there on Twitter, Facebook, Pinterest, wherever you can. Social media makes it easy to share content so it can get around. You just might go viral.
Creating and sharing content is made simple with our multi-purpose business platform. Learn more about it here.